To-Do List-itis
To-Do List-itis The last postcard in our campaign. It isn’t really about marketing. But if you’ll allow me, it’s about more than business. In his classic documentary, “Running Out of Time,” Robert Krulwich explores “The paradox of modern life … that we have more labor-saving devices but less free time.” That “in Japan, karoshi (“death [...]
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Dissociative Catalog Identity Disorder and Dulliosis [aka Homepage Coma]
Some of you, dear readers, already get why these two disorders go hand-in-hand: simply putting a print catalog online is not only ineffective, but dull. Likewise websites that confuse print with web functionality, are also ineffective – and dull. Even though their end purposes may be the same – increased sales – print and web [...]
Marketing Maladies Part 2: Viral Videoitis
We’ve all seen them. A dimly-lit talking head in a beige conference room that looks and sounds like it went directly from the phone camera to the TV screen. Or the opposite: a shiny, bombastic, helicopter-shot, Philharmonic Orchestra-scored 30-second CGI demo reel with Academy Award-winning talent selling us …well, there’s got to be a product [...]
Social Media Maladies
One of the great joys of working in marketing is exercising unfettered creativity. One of the great challenges of marketing is bending that creativity to a purpose. This is certainly true of our latest campaign – for ourselves.
Have an online store? What you need to do by July 1.
PCI Compliance – a set of security rules set down by the credit card companies for businesses that deal with credit cards – started back in 2004. But there’s a new deadline looming that’s catching many e-commerce merchants off guard.
Marketing in the Augmented, Geo-tagged Future
American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]
Marketing & Sales: Siblings.
…Siblings that have to play nice, or someone’s going to get hurt.
Marketers and Technology Adoption
AdAge’s Avi Dan offers a great argument about the need for marketers to get on the ball when it comes to embracing new technology.
Opting-Out isn’t always an Option
Chances are, if you’re in business today, people are talking about you, and some of them are mad, connected, and loud.
Living Outside the Box
The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it.