Have an online store? What you need to do by July 1.
PCI Compliance – a set of security rules set down by the credit card companies for businesses that deal with credit cards – started back in 2004. But there’s a new deadline looming that’s catching many e-commerce merchants off guard.
Marketing in the Augmented, Geo-tagged Future
American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]
Marketing & Sales: Siblings.
…Siblings that have to play nice, or someone’s going to get hurt.
Marketers and Technology Adoption
AdAge’s Avi Dan offers a great argument about the need for marketers to get on the ball when it comes to embracing new technology.
Opting-Out isn’t always an Option
Chances are, if you’re in business today, people are talking about you, and some of them are mad, connected, and loud.
Living Outside the Box
The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it.
Innovators
Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can [...]
Facebook: Put Your Customers to Work for You
Have a good business? Do your customers/clients like your products or services? Then put them to work for you.
Most Re-Tweeted Words
Twitter posts that include the words “you,” “Twitter” and “please” get re-tweeted most often, a study shows.
Welcome to Our Blog
I say “our” because in our nearly 30 years in business, we’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just “friends” we bumped into through LinkedIn. These people will be sharing their observations here; observations, we think, of note.