Have an online store? What you need to do by July 1.

PCI Compliance – a set of security rules set down by the credit card companies for businesses that deal with credit cards – started back in 2004. But there’s a new deadline looming that’s catching many e-commerce merchants off guard.

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Marketing in the Augmented, Geo-tagged Future

American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now.  The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]

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Marketing & Sales: Siblings.

Marketing & Sales: Siblings.

…Siblings that have to play nice, or someone’s going to get hurt.

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Marketers and Technology Adoption

AdAge’s Avi Dan offers a great argument about the need for marketers to get on the ball when it comes to embracing new technology.

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Opting-Out isn’t always an Option

Opting-Out isn’t always an Option

Chances are, if you’re in business today, people are talking about you, and some of them are mad, connected, and loud.

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Living Outside the Box

Living Outside the Box

The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it.

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Innovators

Innovators

Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can [...]

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Facebook: Put Your Customers to Work for You

Facebook: Put Your Customers to Work for You

Have a good business? Do your customers/clients like your products or services? Then put them to work for you.

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Most Re-Tweeted Words

Twitter posts that include the words “you,” “Twitter” and “please” get re-tweeted most often, a study shows.

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Welcome to Our Blog

Welcome to Our Blog

I say “our” because in our nearly 30 years in business, we’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just “friends” we bumped into through LinkedIn. These people will be sharing their observations here; observations, we think, of note.

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