It’s All About Sales (not about you).

It’s All About Sales (not about you).

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I need – to cut through the thicket of lists [...]

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“Outside the Box” is a DOME!

Colangelo’s ROI Dome What is it worth to be the big draw of the Trade Show, the event of the Event, the hit at the Consumer Venue? Consider: this year – its 5th year on tour – Trojan’s Omni Theater-style Fulldome video will reach 350,000 viewers – about 70,000/year over a period of 5 years; [...]

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To-Do List-itis

To-Do List-itis

To-Do List-itis The last postcard in our campaign. It isn’t really about marketing. But if you’ll allow me, it’s about more than business. In his classic documentary, “Running Out of Time,” Robert Krulwich explores “The paradox of modern life … that we have more labor-saving devices but less free time.” That “in Japan, karoshi (“death [...]

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Dissociative Catalog Identity Disorder and Dulliosis [aka Homepage Coma]

Dissociative Catalog Identity Disorder and Dulliosis [aka Homepage Coma]

Some of you, dear readers, already get why these two disorders go hand-in-hand: simply putting a print catalog online is not only ineffective, but dull. Likewise websites that confuse print with web functionality, are also ineffective – and dull. Even though their end purposes may be the same – increased sales – print and web [...]

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Marketing Maladies Part 2: Viral Videoitis

Marketing Maladies Part 2: Viral Videoitis

We’ve all seen them. A dimly-lit talking head in a beige conference room that looks and sounds like it went directly from the phone camera to the TV screen.  Or the opposite: a shiny, bombastic, helicopter-shot, Philharmonic Orchestra-scored 30-second CGI demo reel with Academy Award-winning talent selling us …well, there’s got to be a product [...]

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Social Media Maladies

Social Media Maladies

One of the great joys of working in marketing is exercising unfettered creativity. One of the great challenges of marketing is bending that creativity to a purpose. This is certainly true of our latest campaign – for ourselves.

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Have an online store? What you need to do by July 1.

PCI Compliance – a set of security rules set down by the credit card companies for businesses that deal with credit cards – started back in 2004. But there’s a new deadline looming that’s catching many e-commerce merchants off guard.

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Marketing in the Augmented, Geo-tagged Future

American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now.  The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]

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Marketing & Sales: Siblings.

Marketing & Sales: Siblings.

…Siblings that have to play nice, or someone’s going to get hurt.

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Marketers and Technology Adoption

AdAge’s Avi Dan offers a great argument about the need for marketers to get on the ball when it comes to embracing new technology.

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