Marketing in the Augmented, Geo-tagged Future

American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now.  The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]

Tags   Read full article

Marketers and Technology Adoption

AdAge’s Avi Dan offers a great argument about the need for marketers to get on the ball when it comes to embracing new technology.

Tags   Read full article
Opting-Out isn’t always an Option

Opting-Out isn’t always an Option

Chances are, if you’re in business today, people are talking about you, and some of them are mad, connected, and loud.

Tags   Read full article