To-Do List-itis
To-Do List-itis The last postcard in our campaign. It isn’t really about marketing. But if you’ll allow me, it’s about more than business. In his classic documentary, “Running Out of Time,” Robert Krulwich explores “The paradox of modern life … that we have more labor-saving devices but less free time.” That “in Japan, karoshi (“death [...]
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Dissociative Catalog Identity Disorder and Dulliosis [aka Homepage Coma]
Some of you, dear readers, already get why these two disorders go hand-in-hand: simply putting a print catalog online is not only ineffective, but dull. Likewise websites that confuse print with web functionality, are also ineffective – and dull. Even though their end purposes may be the same – increased sales – print and web [...]
Marketing Maladies Part 2: Viral Videoitis
We’ve all seen them. A dimly-lit talking head in a beige conference room that looks and sounds like it went directly from the phone camera to the TV screen. Or the opposite: a shiny, bombastic, helicopter-shot, Philharmonic Orchestra-scored 30-second CGI demo reel with Academy Award-winning talent selling us …well, there’s got to be a product [...]
Have an online store? What you need to do by July 1.
PCI Compliance – a set of security rules set down by the credit card companies for businesses that deal with credit cards – started back in 2004. But there’s a new deadline looming that’s catching many e-commerce merchants off guard.
Marketing in the Augmented, Geo-tagged Future
American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]
Living Outside the Box
The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it.
Innovators
Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can [...]
Facebook: Put Your Customers to Work for You
Have a good business? Do your customers/clients like your products or services? Then put them to work for you.
Welcome to Our Blog
I say “our” because in our nearly 30 years in business, we’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just “friends” we bumped into through LinkedIn. These people will be sharing their observations here; observations, we think, of note.