Innovators
Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can [...]
Facebook: Put Your Customers to Work for You
Have a good business? Do your customers/clients like your products or services? Then put them to work for you.
Most Re-Tweeted Words
Twitter posts that include the words “you,” “Twitter” and “please” get re-tweeted most often, a study shows.
Welcome to Our Blog
I say “our” because in our nearly 30 years in business, we’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just “friends” we bumped into through LinkedIn. These people will be sharing their observations here; observations, we think, of note.