MARKETING GENERALIST | CREATIVE DIRECTOR | PORTFOLIO CMO
VIRTUAL REALITY | VIDEO PRODUCTION | DESIGN

The IT Language Bubble

There isn’t a software engineer or IT dude/dudette on earth who would have any trouble reading the next three sentences, taken from Spam Experts explanation of their Spam Quarantine overview: “Underneath you find all messages for all domains that were permanently blocked by the filtering system. Note, spam messages that were temporarily rejected on SMTP […]

Tags  Read full article

Explaining Social Media to Someone “From the 60’s”

It’s 1967. You are in your 20’s and you live in Chicago, New York or San Francisco. You want to know when the Grateful Dead, Quicksilver Messenger Service or Jefferson Airplane are coming to town; or what the Johnson Administration has said about the Vietnam Conflict. Do you check with the – Chicago Tribune? – […]

Tags  Read full article
It’s All About Sales (not about you).

It’s All About Sales (not about you).

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I need – to cut through the thicket of lists […]

Tags  Read full article
Marketing & Sales: Siblings.

Marketing & Sales: Siblings.

…Siblings that have to play nice, or someone’s going to get hurt.

Tags  Read full article
Living Outside the Box

Living Outside the Box

The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it.

Tags  Read full article
Innovators

Innovators

Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can […]

Tags  Read full article
Facebook: Put Your Customers to Work for You

Facebook: Put Your Customers to Work for You

Have a good business? Do your customers/clients like your products or services? Then put them to work for you.

Tags  Read full article
Welcome to Our Blog

Welcome to Our Blog

I say “our” because in our nearly 30 years in business, we’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just “friends” we bumped into through LinkedIn. These people will be sharing their observations here; observations, we think, of note.

Tags  Read full article
Page 3 of 3
copyright 2014 sinard
bannerlogo