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God Bless You Mister Spock

God Bless You Mister Spock

God Bless you Mister Spock. And God Bless all of you who paid tribute. Because you aren’t simply paying tribute to a SciFi character. You’re extending the hopes and dreams of a generation that were very young when Sputnik gave birth to the best school programs our country has ever known. The basic, even rudimentary […]

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The IT Language Bubble

There isn’t a software engineer or IT dude/dudette on earth who would have any trouble reading the next three sentences, taken from Spam Experts explanation of their Spam Quarantine overview: “Underneath you find all messages for all domains that were permanently blocked by the filtering system. Note, spam messages that were temporarily rejected on SMTP […]

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It’s All About Sales (not about you).

It’s All About Sales (not about you).

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I need – to cut through the thicket of lists […]

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