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Is 360 Video a Gimmick? (Does it Matter?)

Is 360 Video a Gimmick? (Does it Matter?)

gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t Just Another Gimmick” – Gizmodo – 2014 “The Curved TV Gimmick Might Finally Be Dead” – Gizmodo […]

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Is 360º video (360 Degree Video) Really VR?

Is 360º video (360 Degree Video) Really VR?

Anyone in advertising can tell you that the “name of the game” is to create a brand word or phrase that becomes popular jargon.  In the United States, industry-defining success stories include the brand-name Kleenex, which is used almost universally instead of the generic term: tissue. Then there’s Jell-o, which has come to mean any […]

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