17
Mar
Marketing in the Augmented, Geo-tagged Future
American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]
14
Oct
Living Outside the Box
The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it.