MARKETING GENERALIST | CREATIVE DIRECTOR | PORTFOLIO CMO
VIRTUAL REALITY | VIDEO PRODUCTION | DESIGN
Figures Lie, Liars Figure – Part 3 of 3

Figures Lie, Liars Figure – Part 3 of 3

Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000 times faster in the brain than text” ☞ “40% of people […]

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More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. – John Steinbeck MORE DIMES, Part 5 of 5 IV. Economic Models In an infamous confrontation, Sam Zell, then the [then] new owner of the Chicago Tribune, summed up his financial position succinctly: “I […]

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More Dimes Part 4: Monetizing Journalism in the Early 21st Century

More Dimes Part 4: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 4 of 5 IV. New, New Journalism A senior executive at the Minnesota Science Museum once lamented that “The news is not brought to you by the Future.” That […]

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More Dimes Part 3: Monetizing Journalism in the Early 21st Century

More Dimes Part 3: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 3 of 5 II. Capitalize on Trends: both strengths and weaknesses Perhaps it shouldn’t (or doesn’t?) need to be said, but craftsmanship and expertise count. Contrary to some commentaries, […]

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More Dimes Part 2: Monetizing Journalism in the Early 21st Century

More Dimes Part 2: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 2 of 5 I. Rule Number One: Draw audiences the way successful internet companies do. While uncomfortable, and disconcerting, the phrase “we’re trading dollars for dimes” has the solution […]

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More Dimes Part 1: Monetizing Journalism in the Early 21st Century

More Dimes Part 1: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 1 of 5: Introduction Since the approach of the 21st century, the journalism industry, and to a certain extent, all print and broadcast content production industries, have been […]

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Explaining Social Media to Someone “From the 60’s”

It’s 1967. You are in your 20’s and you live in Chicago, New York or San Francisco. You want to know when the Grateful Dead, Quicksilver Messenger Service or Jefferson Airplane are coming to town; or what the Johnson Administration has said about the Vietnam Conflict. Do you check with the – Chicago Tribune? – […]

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