MARKETING GENERALIST | CREATIVE DIRECTOR | PORTFOLIO CMO
VIRTUAL REALITY | VIDEO PRODUCTION | DESIGN
Cost Effective Marketing for Small and Micro Businesses – Part 3

Cost Effective Marketing for Small and Micro Businesses – Part 3

Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings a life-career portfolio to bear on […]

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Cost Effective Marketing for Small and Micro Businesses – Part 2

Cost Effective Marketing for Small and Micro Businesses – Part 2

Introducing the Portfolio CMO, Part 2 of 3 Review: The last blog, introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings a life-career portfolio to bear on behalf […]

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Cost Effective Marketing for Small and Micro Businesses – Part 1

Cost Effective Marketing for Small and Micro Businesses – Part 1

Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on job-sites. This presents a bit of a problem for those of […]

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Brand Postion – An Oxymoron

Brand Postion – An Oxymoron

The entire job of marketing is to put brand and position in harmony. Without that harmony, there is no “brand position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin by defining basic terms; and most often I being with brand and position. […]

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Figures Lie, Liars Figure – Part 3 of 3

Figures Lie, Liars Figure – Part 3 of 3

Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000 times faster in the brain than text” ☞ “40% of people […]

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Figures Lie, Liars Figure – Part 2

Figures Lie, Liars Figure – Part 2

“I only believe in statistics that I doctored myself” ― Winston S. Churchill Dubious statistics abound, of course. To the point one might think it has its own SIC code. But today we’re focusing on the second of the three quotes, below. I heard these at an otherwise uninteresting lecture on the use of video production to […]

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It’s All About Sales (not about you).

It’s All About Sales (not about you).

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I need – to cut through the thicket of lists […]

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