To-Do List-itis
To-Do List-itis The last postcard in our campaign. It isn’t really about marketing. But if you’ll allow me, it’s about more than business. In his classic documentary, “Running Out of Time,” Robert Krulwich explores “The paradox of modern life … that we have more labor-saving devices but less free time.” That “in Japan, karoshi (“death [...]
Social Media Maladies
One of the great joys of working in marketing is exercising unfettered creativity. One of the great challenges of marketing is bending that creativity to a purpose. This is certainly true of our latest campaign – for ourselves.
Marketing in the Augmented, Geo-tagged Future
American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]
Marketing & Sales: Siblings.
…Siblings that have to play nice, or someone’s going to get hurt.
Marketers and Technology Adoption
AdAge’s Avi Dan offers a great argument about the need for marketers to get on the ball when it comes to embracing new technology.
Opting-Out isn’t always an Option
Chances are, if you’re in business today, people are talking about you, and some of them are mad, connected, and loud.
Innovators
Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can [...]
Welcome to Our Blog
I say “our” because in our nearly 30 years in business, we’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just “friends” we bumped into through LinkedIn. These people will be sharing their observations here; observations, we think, of note.