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Is 360 Video a Gimmick? (Does it Matter?)

Is 360 Video a Gimmick? (Does it Matter?)

gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t Just Another Gimmick” – Gizmodo – 2014 “The Curved TV Gimmick Might Finally Be Dead” – Gizmodo […]

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Brand Postion – An Oxymoron

Brand Postion – An Oxymoron

The entire job of marketing is to put brand and position in harmony. Without that harmony, there is no “brand position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin by defining basic terms; and most often I being with brand and position. […]

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Google Ups Mobile Rankings

Google Ups Mobile Rankings

“64% of U.S. adults own a smartphone up from 35% in 2011 … 15% of 18-29 year-olds” use their phones as their only access to the internet.  – Pew Research This quote is from a new Pew Research study (April, 2015) which explains in tremendous detail who uses mobile phones, how. Google, of course, tracks the […]

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Figures Lie, Liars Figure – Part 1

Figures Lie, Liars Figure – Part 1

“’There are three kinds of lies: lies, damned lies, and statistics.’” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was fascinated by the cornucopia of statistics the lecturer used to justify their craft. […]

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Doing Mobile Media Right

Doing Mobile Media Right

When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business, and their goals are similar to the goals of any […]

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More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. – John Steinbeck MORE DIMES, Part 5 of 5 IV. Economic Models In an infamous confrontation, Sam Zell, then the [then] new owner of the Chicago Tribune, summed up his financial position succinctly: “I […]

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More Dimes Part 4: Monetizing Journalism in the Early 21st Century

More Dimes Part 4: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 4 of 5 IV. New, New Journalism A senior executive at the Minnesota Science Museum once lamented that “The news is not brought to you by the Future.” That […]

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More Dimes Part 3: Monetizing Journalism in the Early 21st Century

More Dimes Part 3: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 3 of 5 II. Capitalize on Trends: both strengths and weaknesses Perhaps it shouldn’t (or doesn’t?) need to be said, but craftsmanship and expertise count. Contrary to some commentaries, […]

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More Dimes Part 2: Monetizing Journalism in the Early 21st Century

More Dimes Part 2: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 2 of 5 I. Rule Number One: Draw audiences the way successful internet companies do. While uncomfortable, and disconcerting, the phrase “we’re trading dollars for dimes” has the solution […]

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More Dimes Part 1: Monetizing Journalism in the Early 21st Century

More Dimes Part 1: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 1 of 5: Introduction Since the approach of the 21st century, the journalism industry, and to a certain extent, all print and broadcast content production industries, have been […]

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