“The ties we form through the Internet are not, in the end, the ties that bind. But they are the ties that preoccupy … We don’t want to intrude on each other, so instead we constantly intrude on each other, but not in ‘real time.’” – Sherry Turkle, “Alone Together” Why do you use […]
When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business, and their goals are similar to the goals of any […]
It’s 1967. You are in your 20’s and you live in Chicago, New York or San Francisco. You want to know when the Grateful Dead, Quicksilver Messenger Service or Jefferson Airplane are coming to town; or what the Johnson Administration has said about the Vietnam Conflict. Do you check with the – Chicago Tribune? – […]
Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can […]
After 27 years in marketing and production, we’ve done a little (well, maybe a LOT) of everything: websites, commercials, catalogs and training; from social media to inflatable, immersive theaters for trade shows. Learn more at sinard.com.
“Brilliant execution without brilliant strategy is irrelevant, but brilliant strategy without brilliant execution is invisible.”
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Virtual reality, video, web and legacy media – we extend brands through extraordinary technologies, brilliantly designed and executed.
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