Social Media Maladies
One of the great joys of working in marketing is exercising unfettered creativity. One of the great challenges of marketing is bending that creativity to a purpose. This is certainly true of our latest campaign – for ourselves.
Marketing in the Augmented, Geo-tagged Future
American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]
Opting-Out isn’t always an Option
Chances are, if you’re in business today, people are talking about you, and some of them are mad, connected, and loud.
Innovators
Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I will not purchase it until it can [...]
Facebook: Put Your Customers to Work for You
Have a good business? Do your customers/clients like your products or services? Then put them to work for you.
Most Re-Tweeted Words
Twitter posts that include the words “you,” “Twitter” and “please” get re-tweeted most often, a study shows.