29
Apr
Have an online store? What you need to do by July 1.
PCI Compliance – a set of security rules set down by the credit card companies for businesses that deal with credit cards – started back in 2004. But there’s a new deadline looming that’s catching many e-commerce merchants off guard.
17
Mar
Marketing in the Augmented, Geo-tagged Future
American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that [...]
20
Jan
Marketers and Technology Adoption
AdAge’s Avi Dan offers a great argument about the need for marketers to get on the ball when it comes to embracing new technology.