MARKETING GENERALIST | CREATIVE DIRECTOR | PORTFOLIO CMO
VIRTUAL REALITY | VIDEO PRODUCTION | DESIGN
Google Ups Mobile Rankings

Google Ups Mobile Rankings

“64% of U.S. adults own a smartphone up from 35% in 2011 … 15% of 18-29 year-olds” use their phones as their only access to the internet.  – Pew Research This quote is from a new Pew Research study (April, 2015) which explains in tremendous detail who uses mobile phones, how. Google, of course, tracks the […]

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Facebook and Loneliness

Facebook and Loneliness

“The ties we form through the Internet are not, in the end, the ties that bind. But they are the ties that preoccupy … We don’t want to intrude on each other, so instead we constantly intrude on each other, but not in ‘real time.’” – Sherry Turkle, “Alone Together”   Why do you use […]

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Figures Lie, Liars Figure – Part 3 of 3

Figures Lie, Liars Figure – Part 3 of 3

Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000 times faster in the brain than text” ☞ “40% of people […]

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Figures Lie, Liars Figure – Part 2

Figures Lie, Liars Figure – Part 2

“I only believe in statistics that I doctored myself” ― Winston S. Churchill Dubious statistics abound, of course. To the point one might think it has its own SIC code. But today we’re focusing on the second of the three quotes, below. I heard these at an otherwise uninteresting lecture on the use of video production to […]

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GoTo Meeting Video Warning

A client of ours held a webinar using GoTo Meeting, and was unaware that there is a checkbox in the GoTo preferences that, by default, makes the resulting videos incompatible with world standards. Our client’s GoTo Meeting video could be played on her laptop, but could not be opened anywhere else; not with Windows Media […]

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Doing Mobile Media Right

Doing Mobile Media Right

When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business, and their goals are similar to the goals of any […]

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