Marketing in the Augmented, Geo-tagged Future

American Express’s fantastic Open Forum recently published a great new article showcasing tech trends, Five Futuristic Applications that are here Now. The first two topics, Augmented Reality and Location-Based Applications, are interesting us these days. The ubiquity of smartphones means the capability of reaching an audience everywhere — the challenge is how to do that in a non-intrusive, engaging way. Augmented reality and Location-based apps might hold the key to that problem.