DESIGN | STRATEGY

DESIGN | STRATEGY

DESIGN

BE FOUND. MATTER. STAY ENGAGED.

DESIGN, STRATEGY & BRAND POSITION

Everything is Design. Whether one attributes it to God, Nature or Man, the design is either pleasing or ill. Strategy is the art of discovering, choosing and promoting a design. A Value Proposition + Brand + Position = the foundation for business success.

“Brilliant execution without brilliant strategy is irrelevant, but brilliant strategy without brilliant execution is invisible.” — Juicing the Orange Sinard Marketing: Design and Strategy in harmony.

“Everything is Design. Everything.” – Paul Rand

“Brilliant execution without brilliant strategy is irrelevant, but brilliant strategy without brilliant execution is invisible.”
— Juicing the Orange

Great design makes you visible, captures your prospect’s proprietary emotion and creates your perceived value.

Creative-Water-Solutions

Creative Water Solutions

OPPORTUNITY : Create a brand campaign that sells a breakthrough natural spa and pool product to consumers wary of “green” gimmicks and skeptical of new innovations

STRATEGY : Use testimonial videos and hard science to assuage the customers’ skepticism, and use emotional, benefit-driven copy to bring them to the shopping cart

RESULTS : CWS is now in the black. According to their VP of Marketing, “we had a very challenging, complicated story. Sinard has good listening skills and knew how to draw the information out of us. They’ve made our story flow simply and elegantly.”

Rainbow-Play-Systems

Rainbow Play Systems

OPPORTUNITY : Move beyond selling product features to a brand positioning campaign.

STRATEGY : Develop a marketing position to be rolled out over a two-year period.  Resolve channel conflict.  Create a dealers’ website.  Execute the new position in redesigned ads, in-store signage, videos and catalog.

RESULTS : “One dealer actually wept with joy,” when shown the new catalog, according to Rainbow’s CEO. Sinard’s work has yielded a “double digit increase in return traffic.”

Stratasys-Dimension

Stratasys/Dimension

OPPORTUNITY : Introduce new products and a new technology to a highly competitive 3D Printing and Rapid Prototyping marketplace.

STRATEGY : Focus on features and user ROI presented via advanced interactive multimedia

RESULTS : Our Stratasys Dimension campaign helped them earn 70% of the entire market.

Pitney-Bowes

Pitney Bowes

OPPORTUNITY : Need to increase awareness of products in a category new to Pitney Bowes.

STRATEGY : Increase awareness through a traditional Direct Mail and Ad campaign (remember them?). Created unique logo and reached business customers with an innovative direct mail piece.

RESULTS :The direct mail efforts increased web traffic 300%.  The ads created a “significant increase in mind share.” “As always, you guys do just such a wonderful job,” said the project lead for PB.

Arista-Labs

Arista Labs

OPPORTUNITY : Help a new, niche-tech company establish credibility and reputation.

STRATEGY: Position their services, develop a brand identity and execute the brand through a succinct tag line, highly targeted ads and DVD.

RESULTS : Arista’s president told us, “What you did was so much better than what I had in mind. That’s why I don’t work with just anyone.” At the annual review, Arista’s president said, “We’re still trying to catch up with inquiries from last year.”

Sinard-Marketing-for-Sinard-Marketing

Sinard Marketing for Sinard Marketing

OPPORTUNITY : Increase awareness of Sinard Marketing social media capabilities at regional companies.

STRATEGY : : Since the prospects were not using social media, we used Direct Mail! We created unique optical illusion postcards.

RESULTS : Sales reported unprecedented name recognition in follow-ups.