MARKETING GENERALIST | CREATIVE DIRECTOR | PORTFOLIO CMO
VIRTUAL REALITY | VIDEO PRODUCTION | DESIGN
Is 360 Video a Gimmick? (Does it Matter?)

Is 360 Video a Gimmick? (Does it Matter?)

gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t Just Another Gimmick” – Gizmodo – 2014 “The Curved TV Gimmick Might Finally Be Dead” – Gizmodo […]

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Is 360º video (360 Degree Video) Really VR?

Is 360º video (360 Degree Video) Really VR?

Anyone in advertising can tell you that the “name of the game” is to create a brand word or phrase that becomes popular jargon.  In the United States, industry-defining success stories include the brand-name Kleenex, which is used almost universally instead of the generic term: tissue. Then there’s Jell-o, which has come to mean any […]

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Cost Effective Marketing for Small and Micro Businesses – Part 3

Cost Effective Marketing for Small and Micro Businesses – Part 3

Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings a life-career portfolio to bear on […]

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Cost Effective Marketing for Small and Micro Businesses – Part 2

Cost Effective Marketing for Small and Micro Businesses – Part 2

Introducing the Portfolio CMO, Part 2 of 3 Review: The last blog, introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings a life-career portfolio to bear on behalf […]

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Cost Effective Marketing for Small and Micro Businesses – Part 1

Cost Effective Marketing for Small and Micro Businesses – Part 1

Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on job-sites. This presents a bit of a problem for those of […]

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Brand Postion – An Oxymoron

Brand Postion – An Oxymoron

The entire job of marketing is to put brand and position in harmony. Without that harmony, there is no “brand position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin by defining basic terms; and most often I being with brand and position. […]

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Google Ups Mobile Rankings

Google Ups Mobile Rankings

“64% of U.S. adults own a smartphone up from 35% in 2011 … 15% of 18-29 year-olds” use their phones as their only access to the internet.  – Pew Research This quote is from a new Pew Research study (April, 2015) which explains in tremendous detail who uses mobile phones, how. Google, of course, tracks the […]

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Facebook and Loneliness

Facebook and Loneliness

“The ties we form through the Internet are not, in the end, the ties that bind. But they are the ties that preoccupy … We don’t want to intrude on each other, so instead we constantly intrude on each other, but not in ‘real time.’” – Sherry Turkle, “Alone Together”   Why do you use […]

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God Bless You Mister Spock

God Bless You Mister Spock

God Bless you Mister Spock. And God Bless all of you who paid tribute. Because you aren’t simply paying tribute to a SciFi character. You’re extending the hopes and dreams of a generation that were very young when Sputnik gave birth to the best school programs our country has ever known. The basic, even rudimentary […]

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Figures Lie, Liars Figure – Part 3 of 3

Figures Lie, Liars Figure – Part 3 of 3

Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000 times faster in the brain than text” ☞ “40% of people […]

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