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Figures Lie, Liars Figure – Part 3 of 3

Figures Lie, Liars Figure – Part 3 of 3

Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000 times faster in the brain than text” ☞ “40% of people […]

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Figures Lie, Liars Figure – Part 2

Figures Lie, Liars Figure – Part 2

“I only believe in statistics that I doctored myself” ― Winston S. Churchill Dubious statistics abound, of course. To the point one might think it has its own SIC code. But today we’re focusing on the second of the three quotes, below. I heard these at an otherwise uninteresting lecture on the use of video production to […]

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Figures Lie, Liars Figure – Part 1

Figures Lie, Liars Figure – Part 1

“’There are three kinds of lies: lies, damned lies, and statistics.’” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was fascinated by the cornucopia of statistics the lecturer used to justify their craft. […]

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GoTo Meeting Video Warning

A client of ours held a webinar using GoTo Meeting, and was unaware that there is a checkbox in the GoTo preferences that, by default, makes the resulting videos incompatible with world standards. Our client’s GoTo Meeting video could be played on her laptop, but could not be opened anywhere else; not with Windows Media […]

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Doing Mobile Media Right

Doing Mobile Media Right

When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business, and their goals are similar to the goals of any […]

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Hacking: A Sinard Security Alert

Hacking: A Sinard Security Alert

The sinard.com webmaster suggests you read the following about “the latest major hacking attack and what you can do about it: http://money.cnn.com/2014/08/06/technology/security/russian-password-safety/index.html. She adds, “Although experts believe the main target was collecting email addresses, it’s prudent to change your passwords for your important accounts since passwords were also collected. “It’s important to change your website […]

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More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. – John Steinbeck MORE DIMES, Part 5 of 5 IV. Economic Models In an infamous confrontation, Sam Zell, then the [then] new owner of the Chicago Tribune, summed up his financial position succinctly: “I […]

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More Dimes Part 4: Monetizing Journalism in the Early 21st Century

More Dimes Part 4: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 4 of 5 IV. New, New Journalism A senior executive at the Minnesota Science Museum once lamented that “The news is not brought to you by the Future.” That […]

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More Dimes Part 3: Monetizing Journalism in the Early 21st Century

More Dimes Part 3: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 3 of 5 II. Capitalize on Trends: both strengths and weaknesses Perhaps it shouldn’t (or doesn’t?) need to be said, but craftsmanship and expertise count. Contrary to some commentaries, […]

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More Dimes Part 2: Monetizing Journalism in the Early 21st Century

More Dimes Part 2: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 2 of 5 I. Rule Number One: Draw audiences the way successful internet companies do. While uncomfortable, and disconcerting, the phrase “we’re trading dollars for dimes” has the solution […]

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