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Cost Effective Marketing for Small and Micro Businesses – Part 3

Cost Effective Marketing for Small and Micro Businesses – Part 3

Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings a life-career portfolio to bear on […]

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Cost Effective Marketing for Small and Micro Businesses – Part 2

Cost Effective Marketing for Small and Micro Businesses – Part 2

Introducing the Portfolio CMO, Part 2 of 3 Review: The last blog, introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings a life-career portfolio to bear on behalf […]

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Cost Effective Marketing for Small and Micro Businesses – Part 1

Cost Effective Marketing for Small and Micro Businesses – Part 1

Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on job-sites. This presents a bit of a problem for those of […]

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Doing Mobile Media Right

Doing Mobile Media Right

When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business, and their goals are similar to the goals of any […]

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More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. – John Steinbeck MORE DIMES, Part 5 of 5 IV. Economic Models In an infamous confrontation, Sam Zell, then the [then] new owner of the Chicago Tribune, summed up his financial position succinctly: “I […]

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More Dimes Part 4: Monetizing Journalism in the Early 21st Century

More Dimes Part 4: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 4 of 5 IV. New, New Journalism A senior executive at the Minnesota Science Museum once lamented that “The news is not brought to you by the Future.” That […]

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More Dimes Part 3: Monetizing Journalism in the Early 21st Century

More Dimes Part 3: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 3 of 5 II. Capitalize on Trends: both strengths and weaknesses Perhaps it shouldn’t (or doesn’t?) need to be said, but craftsmanship and expertise count. Contrary to some commentaries, […]

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More Dimes Part 2: Monetizing Journalism in the Early 21st Century

More Dimes Part 2: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 2 of 5 I. Rule Number One: Draw audiences the way successful internet companies do. While uncomfortable, and disconcerting, the phrase “we’re trading dollars for dimes” has the solution […]

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More Dimes Part 1: Monetizing Journalism in the Early 21st Century

More Dimes Part 1: Monetizing Journalism in the Early 21st Century

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 1 of 5: Introduction Since the approach of the 21st century, the journalism industry, and to a certain extent, all print and broadcast content production industries, have been […]

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