Figures Lie, Liars Figure – Part 1
“’There are three kinds of lies: lies, damned lies, and statistics.’” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was fascinated by the cornucopia of statistics the lecturer used to justify their craft. […]
The IT Language Bubble
There isn’t a software engineer or IT dude/dudette on earth who would have any trouble reading the next three sentences, taken from Spam Experts explanation of their Spam Quarantine overview: “Underneath you find all messages for all domains that were permanently blocked by the filtering system. Note, spam messages that were temporarily rejected on SMTP […]
It’s All About Sales (not about you).
One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I need – to cut through the thicket of lists […]
Marketing & Sales: Siblings.
…Siblings that have to play nice, or someone’s going to get hurt.
