MARKETING GENERALIST | CREATIVE DIRECTOR | PORTFOLIO CMO
VIRTUAL REALITY | VIDEO PRODUCTION | DESIGN
Figures Lie, Liars Figure – Part 1

Figures Lie, Liars Figure – Part 1

“’There are three kinds of lies: lies, damned lies, and statistics.’” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was fascinated by the cornucopia of statistics the lecturer used to justify their craft. […]

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The IT Language Bubble

There isn’t a software engineer or IT dude/dudette on earth who would have any trouble reading the next three sentences, taken from Spam Experts explanation of their Spam Quarantine overview: “Underneath you find all messages for all domains that were permanently blocked by the filtering system. Note, spam messages that were temporarily rejected on SMTP […]

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It’s All About Sales (not about you).

It’s All About Sales (not about you).

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I need – to cut through the thicket of lists […]

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Marketing & Sales: Siblings.

Marketing & Sales: Siblings.

…Siblings that have to play nice, or someone’s going to get hurt.

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