MARKETING GENERALIST | CREATIVE DIRECTOR | PORTFOLIO CMO
VIRTUAL REALITY | VIDEO PRODUCTION | DESIGN
Is 360 Video a Gimmick? (Does it Matter?)

Is 360 Video a Gimmick? (Does it Matter?)

gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t Just Another Gimmick” – Gizmodo – 2014 “The Curved TV Gimmick Might Finally Be Dead” – Gizmodo […]

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Figures Lie, Liars Figure – Part 3 of 3

Figures Lie, Liars Figure – Part 3 of 3

Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000 times faster in the brain than text” ☞ “40% of people […]

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Figures Lie, Liars Figure – Part 2

Figures Lie, Liars Figure – Part 2

“I only believe in statistics that I doctored myself” ― Winston S. Churchill Dubious statistics abound, of course. To the point one might think it has its own SIC code. But today we’re focusing on the second of the three quotes, below. I heard these at an otherwise uninteresting lecture on the use of video production to […]

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Figures Lie, Liars Figure – Part 1

Figures Lie, Liars Figure – Part 1

“’There are three kinds of lies: lies, damned lies, and statistics.’” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was fascinated by the cornucopia of statistics the lecturer used to justify their craft. […]

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